The Sundown is a Ruston institution for years, and in that time, much has changed. For example, delivery used to be an option reserved for pizza, but now, with the rise of delivery apps, it’s an everyday thing. Just like with any small business, the only constant is change itself. One area we’ve seen change dramatically is our ability to reach our customers.
Thanks to digital and social media advertising, we can place targeted ads that appeal directly to our customers. We can time these ads down to the minute. For instance, let’s say Tech wins by 20 points. We can launch an ad right after that drinks are 20% off that night, and the ad will run for as long as we want it to.
This is just one example, but it speaks to the quickness with which we can operate.
The current digital advertising climate is great, but some policies threaten the ecosystem. There’s legislation being considered in DC that could make it more difficult to connect with our customers and the people of Ruston. I urge Speaker Johnson to keep companies like mine in mind as you consider legislation that will impact digital advertising and social media.
Clinton Hightower
Owner, The Sundown Tavern
